Looking for a point of difference, Real Pictures produced for Paterson Bros Tyres a series of television commercials featuring the owner’s grandchildren. The reappearance of these individuals in the commercials retained the family connections, built on the original concept and reinforced the Paterson Bros Tyres brand.
The over the top presentation, using individual rivalries and personal relationships, combined with ramped up shots to compress time and add pace, has been a very successful and effective formula for the marketing of the company.
“Yeh he’s *!**!* good ! The ads been bloody successful, we’ve been overwhelmed with its response, and getting so many new customers. Best thing we ever did !”
Paterson Bros Tyre Service Ltd